Why Collaboration is Key to Success

By Jonathan Reddoch

Why did we found our fledgling publishing company Collective Tales Publishing? It certainly wasn’t for our health!

How about for the prestige, power, and glory? Well, yes, obviously that. But we also started CTP because we love working with each other and other writers! We thrive on collaboration. We believe that collaboration cultivates creativity.

Working together generates ideas and opens new possibilities greater than the sum of our individual contributions.

For example, we created a really weird cat video. And how did we do that?

Well, first someone very talented made a crazy song and paired it with a crazy cartoon cat video that they uploaded to YouTube. Then a year and million views later, Elizabeth showed it to me and we both laughed and laughed. And then we looked at each other, and she said, “We should make this!”

Immediately the wheels in my head began to spin, “You have a cat costume!”

 Three minutes later I was gathering up my kid’s rainbow instruments while she got suited up and we headed to the green screen studio to film the strangest thing we’ve ever done. It’s bonkers, but we love it.

 In honor of Pride Month, please enjoy this wacky rainbow cat music video. Created in the spirit of collaboration.